Anthu aku Africa amakonda kukongola. Titha kunena kuti Africa ndi dera lokhala ndi chikhalidwe chokonda kwambiri kukongola padziko lapansi. Chikhalidwechi chimalimbikitsa kwambiri pakukula kwa msika wazodzikongoletsera mtsogolo ku Africa. Pakadali pano, msika wa zodzoladzola ku Africa ulibe zopangira zapamwamba zokha zochokera ku Europe ndi North America, komanso zinthu zokomera anthu ku Far East komanso padziko lonse lapansi.
Zodzoladzola zambiri ku Africa zimadalira zinthu zogulitsidwa kunja, monga sopo zokongola, zotsuka nkhope, shampoo, zonunkhira, zonunkhira, utoto wa tsitsi, mafuta opaka m'maso, ndi zina zambiri. Monga umodzi mwamisika yomwe ikukula kwambiri ku Africa, zofuna zodzikongoletsera ku Nigeria zikukula pa kuchuluka koopsa.
Makampani azodzikongoletsa komanso zodzikongoletsera aku Nigeria amagwiritsa ntchito anthu opitilira 1 miliyoni ndikupereka ndalama mabiliyoni ku chuma, ndikupangitsa kuti Nigeria ikhale imodzi mwamisika yomwe ikukula kwambiri ku Africa. Nigeria imawerengedwa ngati nyenyezi yomwe ikukwera pamsika wokongola waku Africa. Akazi 77% aku Nigeria amagwiritsa ntchito mankhwala osamalira khungu.
Msika wa zodzoladzola waku Nigeria ukuyembekezeka kuwirikiza kawiri mzaka makumi awiri zikubwerazi. Makampaniwa apanga ndalama zopitilira 2 biliyoni zamsika mu 2014, ndi zinthu zosamalira khungu zokhala ndi gawo la msika la 33%, zogulitsa tsitsi zomwe zimakhala ndi msika wa 25%, komanso zodzoladzola ndi zonunkhira zilizonse zomwe zimakhala ndi msika wa 17% .
"M'makampani opanga zodzikongoletsera padziko lonse lapansi, Nigeria ndi kontinenti yonse ya Africa ndizofunikira. Mitundu yapadziko lonse monga Maybelline ikulowa msika waku Africa pansi pa chizindikiro cha Nigeria," atero a Idy Enang, manejala wamkulu wa dera la L'Oréal ku Midwest Africa.
Momwemonso, kuchuluka kwa gawo lino kumayendetsedwa makamaka ndi kuchuluka kwa anthu, zomwe zimatanthauzanso kuti ndi ogula ambiri. Izi zimaphatikizapo makamaka achinyamata komanso ocheperako. Ndi kuchulukirachulukira kwamatawuni, mulingo wamaphunziro ndi kudziyimira pawokha kwa azimayi, ali okonzeka kuwononga ndalama zambiri pazinthu zokongola potengera chikhalidwe cha azungu. Chifukwa chake, mafakitale akukulira mpaka mizinda ikuluikulu, ndipo makampani akuyambanso kufufuza malo atsopano okongoletsera mdziko lonselo, monga ma spa, malo okongola, ndi malo azaumoyo.
Kutengera ndi chiyembekezo chotere, ndikosavuta kumvetsetsa chifukwa chake mitundu yayikulu yokongola yapadziko lonse lapansi monga Unilever, Procter & Gamble ndi L'Oréal imatenga Nigeria kukhala dziko lotsogola ndikukhala pamisika yoposa 20%.
