Muri rusange Abanyafurika bakunda ubwiza. Twashobora kuvuga ko Afurika ari akarere gafite umuco wateye imbere ukunda ubwiza ku isi. Uyu muco utanga imbaraga nini mu iterambere ry’isoko ry’amavuta yo kwisiga muri Afurika. Kugeza ubu, isoko ryo kwisiga muri Afurika ntabwo rifite ibicuruzwa byo mu rwego rwo hejuru biva mu Burayi no muri Amerika y'Amajyaruguru gusa, ahubwo bifite n'ibicuruzwa byita ku bantu bo mu Burasirazuba bwa kure ndetse no ku isi hose.
Amenshi mu mavuta yo kwisiga muri Afurika yishingikiriza ku bicuruzwa bitumizwa mu mahanga, nk'isabune y'ubwiza, isuku yo mu maso, shampo, kondereti, impumuro nziza, amarangi y'umusatsi, amavuta y'amaso, n'ibindi. Nka rimwe mu masoko akura vuba muri Afurika, Nigeriya isaba kwisiga iragenda yiyongera kuri igipimo giteye ubwoba.
Inganda z’ubwiza n’amavuta yo muri Nijeriya zikoresha abantu barenga miliyoni kandi zitanga amamiliyaridi y’amadolari mu bukungu, bituma Nigeriya iba imwe mu masoko yihuta cyane muri Afurika. Nijeriya ifatwa nkinyenyeri izamuka ku isoko ryubwiza bwa Afrika. 77% by'abagore bo muri Nijeriya bakoresha ibicuruzwa byita ku ruhu.
Biteganijwe ko isoko ryo kwisiga ryo muri Nigeriya rizikuba kabiri mu myaka 20 iri imbere. Inganda zinjije amadolari arenga miliyari 2 z'amadolari yo kugurisha muri 2014, hamwe n’ibicuruzwa byita ku ruhu bifite isoko rya 33%, ibicuruzwa byita ku musatsi bifite isoko rya 25%, hamwe n’amavuta yo kwisiga na parufe buri wese afite isoko rya 17% .
Umuyobozi mukuru w'akarere ka L'Oréal mu karere ka Afurika yo mu burengerazuba bwa Afurika, Idy Enang yagize ati: "Mu nganda zo kwisiga ku isi, Nijeriya ndetse n'umugabane wa Afurika yose ni byo shingiro. Ibirango mpuzamahanga nka Maybelline byinjira ku isoko rya Afurika ku kimenyetso cya Nijeriya."
Mu buryo nk'ubwo, umuvuduko w'ubwiyongere bw'uru rwego uterwa ahanini n'ubwiyongere bw'abaturage, ari nabwo buhinduka umusingi ukomeye w'abaguzi. Ibi birimo cyane cyane abaturage bato n'abaciriritse. Hamwe n'ubwiyongere bw'imijyi, urwego rw'uburezi n'ubwigenge bw'umugore, bafite ubushake bwo gukoresha amafaranga menshi ku bicuruzwa by'ubwiza bitewe no kurushaho kumenyekanisha umuco w’iburengerazuba. Kubera iyo mpamvu, inganda ziragenda ziyongera mu mijyi minini, kandi ibigo na byo bitangiye gushakisha ahantu nyaburanga hashya mu gihugu hose, nka spas, ibigo by’ubwiza, n’ibigo nderabuzima.
Ukurikije ibyerekezo byiterambere, biroroshye kumva impamvu ibirango mpuzamahanga byubwiza mpuzamahanga nka Unilever, Procter & Gamble na L'Oréal bifata Nigeriya nkigihugu cyibandwaho kandi kigatwara hejuru ya 20% byimigabane yisoko.
