Abantu ngokubanzi bathanda ubuhle. Kunokuthiwa iAfrika ngummandla oneyona nkcubeko iphucukileyo ethanda ubuhle kwihlabathi. Le nkcubeko ibonelela ngamandla amakhulu kuphuhliso lweemarike zokuthambisa zexesha elizayo e-Afrika. Okwangoku, intengiso yezithambiso e-Afrika ayinayo kuphela imveliso ephezulu evela eYurophu nakuMntla Melika, kodwa ikwanazo neemveliso zokhathalelo lobuqu ezivela kwiMpuma Ekude nakwihlabathi liphela.
Uninzi lwezithambiso eAfrika luxhomekeke ekungenisweni kwamanye amazwe, njengeesepha zobuhle, izinto zokucoca ubuso, iishampu, izinto zokuthambisa, iziqholo, idayi yeenwele, izithambiso zamehlo, njl. isantya esothusayo.
Umzi-mveliso waseNigeria wobuhle kunye nezinto zokuthambisa uqeshe abantu abangaphezulu kwesigidi esinye kwaye wenza igalelo ngezigidigidi zeedola kuqoqosho, isenza iNigeria yenye yeemarike ezikhula ngokukhawuleza eAfrika. INigeria ithathwa njengenkwenkwezi ekhulayo kwimakethi yobuhle baseAfrika. I-77% yabasetyhini baseNigeria basebenzisa iimveliso zokhathalelo lolusu.
Imakethi yokuthambisa yaseNigeria kulindeleke ukuba iphindaphindwe kwiminyaka emibini ezayo. Umzi-mveliso udale ngaphezulu kwe-2 yezigidigidi zeedola zaseMelika kwintengiso ngo-2014, kunye neemveliso zokhathalelo lolusu ezinesabelo sentengiso sama-33%, iimveliso zokhathalelo lweenwele ezinesabelo sentengiso esingama-25%, kunye nezithambiso neziqholo umntu ngamnye onesabelo sentengiso esiyi-17% .
"Kwishishini lezithambiso lehlabathi, iNigeria kunye nelizwekazi liphela laseAfrika ngumba ophambili. Iimpawu zamanye amazwe ezinje ngeMaybelline zingena kwimakethi yaseAfrika phantsi komqondiso waseNigeria," utshilo u-Idy Enang, umphathi jikelele wengingqi ye-L'Oréal's Midwest Africa.
Kwangokunjalo, izinga lokukhula kweli candelo liqhutywa ikakhulu kukwanda kwabemi, ethi yona iguqulele kwisiseko sabathengi esomeleleyo. Oku kubandakanya ikakhulu abantu abancinci nabakumgangatho ophakathi. Ngokwanda kokuhlala kwabantu ezidolophini, inqanaba lemfundo kunye nokuzimela kwabasetyhini, bakulungele ukuchitha ingeniso ethe kratya kwiimveliso zobuhle phantsi kwempembelelo yokuvezwa ngakumbi kwinkcubeko yaseNtshona. Ke ngoko, eli shishini liyanda ukuya kwizixeko ezikhulu, kwaye neenkampani ziyaqala ukuphonononga iindawo ezintsha zobuhle kwilizwe liphela, ezinje ngee-spas, amaziko obuhle, kunye namaziko ezempilo.
Ngokusekwe kula mathemba okukhula, kulula ukuqonda ukuba kutheni iimveliso ezinkulu zobuhle zamazwe aphesheya ezinje nge-Unilever, iProcter kunye neGamble kunye ne-L'Oréal zithatha iNigeria njengelizwe ekugxilwe kulo kwaye lihlala ngaphezulu kwe-20% yesabelo sentengiso.
