Abantu base-Afrika ngokuvamile bathanda ubuhle. Kungashiwo ukuthi i-Afrika yisifunda esinamasiko athuthuke kakhulu athanda ubuhle emhlabeni. Lesi siko sinikeza umfutho omkhulu ekuthuthukiseni imakethe yezimonyo esizayo e-Afrika. Njengamanje, imakethe yezimonyo e-Afrika ayinayo nje kuphela imikhiqizo ephezulu evela eYurophu naseNyakatho Melika, kodwa futhi nemikhiqizo yokunakekelwa komuntu siqu evela eMpumalanga Ekude nasemhlabeni jikelele.
Iningi lezimonyo e-Afrika lithembela kokungeniswa kwangaphandle, njengezinsipho zobuhle, izinto zokuhlanza ubuso, ama-shampoo, ama-conditioner, amakha, udayi wezinwele, okhilimu bamehlo, njll. isilinganiso esethusayo.
Imboni yezobuhle nezimonyo yaseNigeria iqashe abantu abangaphezu kwesigidi esisodwa futhi inikela ngezigidigidi zamaRandi emnothweni, okwenza iNigeria ibe ngenye yezimakethe ezikhula ngesivinini esikhulu e-Afrika. INigeria ithathwa njengenkanyezi ekhulayo emakethe yobuhle base-Afrika. Ama-77% abesifazane baseNigeria basebenzisa imikhiqizo yokunakekelwa kwesikhumba.
Imakethe yezimonyo yaseNigeria kulindeleke ukuthi iphindwe kabili kule minyaka engamashumi amabili ezayo. Le mboni idale ngaphezu kuka-2 billion dollars waseMelika ngokuthengisa ngo-2014, ngemikhiqizo yokunakekelwa kwesikhumba enesabelo semakethe esingu-33%, imikhiqizo yokunakekelwa kwezinwele enesabelo semakethe esingu-25%, nezimonyo namakha ngalinye ngalinye linesabelo semakethe esingu-17%. .
"Embonini yezimonyo emhlabeni jikelele, iNigeria kanye nezwekazi lonke lase-Afrika kungumgogodla. Izinhlobo zomhlaba ezinjengoMaybelline zingena emakethe yase-Afrika ngaphansi kophawu lweNigeria," kusho u-Idy Enang, umphathi jikelele wesifunda saseL'Oréal eMidwest Africa.
Ngokufanayo, izinga lokukhula kwalo mkhakha liqhutshwa kakhulu wukukhula kwenani labantu, nalo elihumusha libe yisisekelo sabathengi esiqinile. Lokhu kufaka ikakhulukazi abantu abasha nabaphakathi. Ngokwanda kwamadolobha, izinga lemfundo kanye nokuzimela kwabesifazane, bazimisele ukusebenzisa imali engenayo ethe xaxa kwimikhiqizo yobuhle bengaphansi kwethonya lokuchayeka kakhulu kumasiko aseNtshonalanga. Ngakho-ke, imboni inwebela emadolobheni amakhulu, futhi nezinkampani seziqala ukuhlola izindawo ezintsha zobuhle ezweni lonke, ezinjengezipora, izikhungo zobuhle nezikhungo zezempilo.
Ngokuya ngamathemba okukhula anjalo, kulula ukuqonda ukuthi kungani imikhiqizo emikhulu yobuhle yamazwe omhlaba efana ne-Unilever, Procter & Gamble kanye ne-L'Oréal ithatha iNigeria njengezwe okugxilwe kulo futhi ithatha ngaphezu kuka-20% wesabelo semakethe.
