According to a report from Vietnam's "Saigon Liberation Daily", Vietnam is evaluated as one of the countries undergoing strong changes in Southeast Asia. This is also a market with great potential for domestic and foreign investors, including the automobile market.
Vietnam's gross domestic product has maintained considerable growth even under the new crown pneumonia epidemic, which means that my country's economy is continuously improving, which has led to an increasing demand for cars to purchase cars by those with economic conditions. Compared with 10 years ago, when Chinese consumers buy cars, they pay more attention to the comfort, safety, convenience, energy saving, and affordable prices in the car. Nowadays, consumers are also concerned about the style and conformity of the car. It depends on the terrain, and more importantly, the after-sales service and professional consulting team, including after-sale insurance packages.
When buying a car, in addition to weighing various costs, many consumers prefer to choose close to their residences or located on major arterial routes or car dealers that often pass by, so that they can easily maintain the warranty after purchase. At present, there are many car showrooms in various provinces and cities of our country. For example, Vietnam Star Automobile, which exclusively represents Mercedes-Benz, has opened 8 branches in Vietnam.
In 2018, the World Bank has predicted that by 2035, more than half of Vietnam’s population will be added to the global middle class, with an average daily consumption of more than US$15, and my country will also become a luxury and ultra-luxury car with potential in Southeast Asia. One of the markets. Therefore, in recent years, many well-known luxury car brands in the world have appeared in Vietnam, such as Mercedes-Benz, Audi, BMW, Jaguar, Land, Rover, Bentley, Lamborghini, Porsche, Volvo, Ford, etc., while consumers’ Most of the psychology is to choose reliable and trustworthy agents or dealers to ensure the origin of the products, innovative car models, professional consultation, delivery on schedule, good warranty services, etc. Li Dongfeng, Mercedes-Benz Automobile Agency Manager of Vietnam Star Long March Branch, said: In addition to selling prices, services and various preferential activities, the way of consultation in the showroom is also an important factor when consumers choose products. When a customer chooses a car agent they like, they are usually very "loyal" to it. They will return to the agent to "refurbish" the car, and even buy a second and third car. In addition, many showrooms also introduce various new warranty equipment, provide vehicles for customers to test drive, or increase vehicle replacement services, etc., in order to meet the diverse needs of customers.
After the Vietnamese government has given supplementary registration fees to various types of cars assembled in the country, the purchasing power of the market has increased. Specifically, in September of last year, the country had sold 27,252 cars, an increase of 32% over August: 33,254 cars were sold in October, an increase of 22% over the previous month: 36,359 cars were sold in November, a year-on-year increase Increased by 9% in the month.
