2021 China short video market review and development prospect forecast analysis

Short video users increase

Short video is the main tool for Chinese people's daily leisure entertainment, social interaction and information interaction, and is deeply loved by users. In recent years, the number of short video users has continued to grow.

The market scale of the short video industry is expanding

In recent years, short videos have emerged suddenly, and the market size has continued to expand. In 2020, the Chinese market size of the pan-network audio-visual industry is 600.91 billion yuan, an increase of 32.3% over 2019. Among them, the market size of the short video field reached 205.13 billion, accounting for 34.1% of the overall market. In 2021, the short video market size will approach 300 billion yuan.

In recent years, short videos have emerged, and the Chinese market has continued to expand. In 2020, the market size of the pan-network audio-visual industry is 600.91 billion yuan, an increase of 32.3% over 2019. Among them, the market size of the short video field reached 205.13 billion, accounting for 34.1% of the overall market. In 2021, the short video market size will approach 300 billion yuan.


Future development prospects of the short video industry

1. The increasing demand of Internet users:

Short videos are more attractive and time-saving, and have become the main form of entertainment. Internet users are spending more time watching short videos, creating huge demand for the short video content production market.

2. Network platform support:

As short videos can attract large audiences and thus generate monetization opportunities, major online platforms are providing financial subsidies and user traffic to stimulate the production of high-quality short videos.

3. Professional content producers participate:

Given the popularity and high marketing efficiency of short videos, more talents are entering the short video content production market, thereby improving the overall quality and attractiveness of short videos.

4. The value chain of short video content production is mature:

The short video content production market has developed a mature value chain, especially the emergence of MCN, from concept development planning to content production, providing comprehensive and professional support for short video content producers, and further identifying suitable advertisers and network platform resources .