Too many OEM customers in the factory lead to more messy product colors. How to control and reduce t
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- Unsolveddestoon
- 2021-08-09 17:29
Too many OEM customers in the factory lead to more messy product colors. The color masterbatch needs to be replaced constantly during processing. The processing efficiency is low. How to control and reduce the number of colors?
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- 1Flooranonymity
- 2021-08-13 09:37
1. Manage customer expectations
To let customers know that the cost of developing new colors, the minimum order quantity and the production time need to increase a certain cost, and the cost of this development needs to be borne by the customer, and the sales method is used to control the customer’s expectations. This salesperson has certain experience and guides And inculcate customers.
2. Manage customer product positioning
As a large factory, there is a marketing department and a product department. These 4-5 departments coordinate product development and copywriting planning. A product needs to be marketed. The R&D department researches and develops. The product department finds packaging materials based on the market and understands the product. Furthermore, the R&D department asks for it. The R&D department obtains accurate information based on market feedback to complete samples. The product teacher formulates copywriting and selling points based on the product, trains the teacher to write training copywriting and market copywriting, sales staff training, and packaging material factories make goods.
The ability to educate the market, the factory has done so much work, and the products they produced perform well in the market. The big brands are silently made here, and the small brands are imitated. The number of colors can basically be controlled. The advantages of cosmetics are not as obvious as skin care products. , It takes more effort to introduce new color education ability.
3. Manage the number of samples in the laboratory
According to the statistics of the quantity of goods made by the factory, the main colors are screened, the market department studies the colors of the products to be produced, and the laboratory can reduce the color of the products, and the number of colors is controlled. This method is not difficult. The actual operation requires time and experience. At present, this method is the most effective way.
To let customers know that the cost of developing new colors, the minimum order quantity and the production time need to increase a certain cost, and the cost of this development needs to be borne by the customer, and the sales method is used to control the customer’s expectations. This salesperson has certain experience and guides And inculcate customers.
2. Manage customer product positioning
As a large factory, there is a marketing department and a product department. These 4-5 departments coordinate product development and copywriting planning. A product needs to be marketed. The R&D department researches and develops. The product department finds packaging materials based on the market and understands the product. Furthermore, the R&D department asks for it. The R&D department obtains accurate information based on market feedback to complete samples. The product teacher formulates copywriting and selling points based on the product, trains the teacher to write training copywriting and market copywriting, sales staff training, and packaging material factories make goods.
The ability to educate the market, the factory has done so much work, and the products they produced perform well in the market. The big brands are silently made here, and the small brands are imitated. The number of colors can basically be controlled. The advantages of cosmetics are not as obvious as skin care products. , It takes more effort to introduce new color education ability.
3. Manage the number of samples in the laboratory
According to the statistics of the quantity of goods made by the factory, the main colors are screened, the market department studies the colors of the products to be produced, and the laboratory can reduce the color of the products, and the number of colors is controlled. This method is not difficult. The actual operation requires time and experience. At present, this method is the most effective way.