Midas (Kimberley)

Midas, the flagship franchise of the family, is a retail store designed
around the needs of any vehicle owner, focusing on various product
ranges, from motor parts and accessories through to lifestyle equipment.
There are over 300 franchised outlets in Southern Africa, including
Botswana, Lesotho, Mozambique, Namibia, Swaziland, Zimbabwe and South
Africa. The mechanism of distribution to owner managed retail stores
continues to be the most successful and efficient. the equity-building
menu for the brand is a combination of print media, online presences,
sponsorships, radio and TV campaigns with the return on investment being
increased member sales.

In addition 25 million seasonal
brochures are produced and distributed every year to drive consumer feet
into the stores and increase franchise retail sales. A key
differentiator for the Midas stores is a focus on quality product, from
both the global brands and the Groups' own private label brands. This
allows the Midas fr... [Details]