Grassworx LLC

GrassWorx^® introduces new Scraper-Mat category based upon the beauty "and" function seen in Nature.

Carey Widder, President, GrassWorx^®, discusses the inspiration and development of a new generation of door mats with the editors of Kitchenware News Show Daily, prior to the 2018 International Housewares Show.

KNSD: Carey, nature and inspiration are pretty near and dear to your heart, aren't they?

CW: Oh yes! As you may recall, about a decade ago we acquired the AstroTurf^® Scraper Mat division from Monsanto. Fittingly renaming the company GrassWorx^®, we also had some insight into what would drive us into the next phase of our 50 year old brand. How do we stay relevant in a constantly changing market?

KNSD: I get that. As we walk the aisles of the Housewares show, we constantly see innovation. It's a hallmark of our industry. But you guys still own one of the most innovative doormats ever made. Your patented construction and cleaning capability still make such a difference.